About Us: Lovely to meet you!

With over 30 years of experience strategically managing the careers of some of the UK’s leading TV, Radio and Sporting talent, George Ashton – Founder and driving force behind Ashton Artists – believes in a dedicated and bespoke approach to nurturing and individually managing the careers of exceptional people.

Described by clients as “an iron fist in a velvet glove” and “the Kofi Annan of Talent Management”, George and Ashton Artists have built impeccable, long-established relations with leading broadcasters, brands, advertisers and production companies. These partnerships reflect an industry-wide reputation for trust, discretion, and diplomacy whilst ensuring the needs of all parties are carefully balanced.

At Ashton Artists, collaboration, client focus and satisfaction sit at the heart of every decision. From creativity to implementation, Ashton Artists deliver a full-proposition career strategy ensuring alignment with clients' core values, objectives and ambitions.

Combining a personal, hands-on approach, with forward thinking strategy, Ashton Artists proactively navigates every aspect of a fast-moving industry, including:

  • Identifying and evolving professional opportunities
  • Broadcast media
  • Negotiating and mediating complex agreements
  • Format Rights and Intellectual Property deals
  • Expanding Global talent opportunities
  • Strategic Commercial Partnerships
  • Brand management
  • Merchandising and Licensing
  • Literary and Publishing deals
  • Marketing and Publicity Campaigns